When is latex actually latex?

Anyone who has read my articles knows I’m an outspoken critic of the mattress industry and misleading practices thereof.

Here’s a big one that even I missed, mostly because I find it so incredibly misleading that it wouldn’t even occur to me to market this way.

Synthetic latex is still latex by industry definition! I’ve always said that if anybody that says they have “100% latex” they have 100% BS. I’ll stand corrected on that, if they have 100% latex it’s synthetic not natural, which I think is still BS.

Like many of you I’ve always associated the word “latex” with natural, this is clearly not the case.

I’ve also heard retailers say “this contains 100% natural latex” when I know that only 40% of the product is 100% natural.

Here’s the major points to ponder and ask when looking at your next mattress purchase.

Remember at John’s I only use the best of the best, nothing hidden, nothing on sale. Just the best price every day. If you have a question about mattresses email me. [email protected] and I’ll personally answer your email.

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